WhiteWorld

Battersea Powder Station

The Snowboard World Cup is coming to London this Autumn and takes place inside the transformed Battersea power station 23rd-26th October. Converted into a full-on ski resort, Battersea will host the London Freeze, with the UK’s biggest-ever real snow jump (100m long and 30m wide), ski and snowboard big air competitions and a live music snow festival.  The Enemy, The Automatic and Iglu&Hartly are among those bands confirmed, with more to be announced.

The world’s best snowboarders and skiers will descend on the banks of the River Thames to take part in the LG Big Air Snowboard World Cup and an International Big Air Ski competition, with prize-money of US$25,000 for each discipline.

Snowboarders Stefan Gimpl and David Benedek will be riding the Thames to regain their World Champion title, and skiers Tanner Hall, multiple X Games Gold Medal winner, and Jon Olsson mean we will also witness skiing’s finest. And, because London is the host, the top performers in the dedicated British Championship will gain extra points to compete in the main events.

 Awesome après will keep the action going in the 10,000 strong festival tent. As well as the live music, resident DJs from the Morris bar in Val d’Isere and the Ice Bar in Mayrhofen will be injecting some Alpine spirit into proceedings.

Channel 4 will be running an hour-long action show highlighting the best snowboarding and skiing, plus a further show to broadcast the best of the music.

There is also a ski village where you’ll be able to pick up last year’s bargains and check out the latest pre-season kit. Day tickets priced from £14.99, and event and festival tickets at £29.99, are on sale now from ticketmaster (www.Ticketmaster.co.uk). For more info check out www.londonfreeze.com